Originally featured in ADIPEC’s Show Preview.
For decades, growth in the Middle East energy sector has been measured by what was built next. Today, the strategic challenge is getting more from what already exists. Nick Shorten, Chief Operating Officer of Projects at Wood, explores how operators are unlocking greater value from existing infrastructure while preparing assets for a more resilient, lower-carbon and increasingly digital future.
Significant investment, world-first large-scale projects and a relentless focus on innovation have transformed the Middle East into one of the world's most dynamic energy hubs. Yet alongside these headline developments sits an asset base that produces around a third of global oil supply and two billion cubic metres of natural gas every day. The region's next energy chapter will depend on how effectively operators improve upon the performance, efficiency and resilience of assets already critical to global supply.
Maximising performance from mature assets
Historically, the energy industry has measured ambition by the scale of the next development. Today, some of the greatest opportunities in the Middle East lie in the improvements being made to the assets already in operation.
Many of the region’s flagship assets have been producing for decades. As operators seek to increase production, improve efficiency and meet decarbonisation objectives, attention is increasingly turning to the additional value these assets can deliver.
Operational performance influences everything from production and return on investment to energy efficiency, emissions reduction and operational resilience. Every hour of avoided downtime protects revenue. Every percentage point improvement in reliability strengthens competitiveness and continuity of supply. Every intervention that extends asset life can also improve flexibility, resilience and long-term value.
Even marginal performance improvements can create enormous value. Minimising a shutdown period or improving reliability by even a couple of percentage points can generate meaningful commercial returns. ADNOC's Neuron 5 technology has shown the potential to reduce unplanned shutdowns by 50% and improve maintenance intervals by 20%, demonstrating how targeted investments can improve reliability, resilience and asset performance.
According to industry forecasts, the majority of the region’s expected rise in offshore production will come from optimising existing assets and fields rather than entirely new developments. Brownfield investment often provides the fastest and most capital efficient route to increasing value. Through targeted upgrades, debottlenecking and life-extension programmes, operators can increase production, improve reliability and reduce emissions while maximising the return from existing infrastructure and minimising disruption to ongoing operations.
Combining digital insight with engineering expertise
Underpinning this shift is the rapid acceleration of AI and digital technology. Digital twins, advanced data and analytics, AI-enabled tools and predictive maintenance strategies are providing operators with greater visibility of asset performance and enabling smarter decisions.
Increasingly, operators are moving beyond traditional maintenance models towards data-driven approaches that provide earlier insight into asset health and help prevent failures before they occur. This is not a shift away from human expertise, quite the opposite. The most effective approaches combine digital insights with engineering and operational experience to strengthen reliability, reduce risk and improve resilience across increasingly complex asset portfolios.
ADNOC is investing $920 million to digitise more than 2,000 wells to improve efficiency, reduce downtime and optimise performance.
The real value of that investment, however, will not be the technology itself; it will be how it is applied in the field. The greatest value comes from combining digital insight with engineering expertise and brownfield execution capability. Data may identify where performance can be improved but it is engineering design, modification and delivery that ultimately unlock additional capacity, improve reliability and extend asset life.
Defining the next chapter of energy performance
The Middle East has some of the world's most productive and technologically advanced energy assets. The next stage of its energy journey will be defined by unlocking greater value from the infrastructure already in operation through higher performance, minimum emissions and greater resilience.
The organisations that succeed will be those that combine engineering expertise with data, asset operations experience, brownfield execution capability and digital innovation to improve existing assets while preparing them for a more connected, lower-carbon and increasingly complex energy future.

Wood is exhibiting at ADIPEC on stand 6350
Article author
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Nick Shorten
Chief Operating Officer, Projects